BLK INK NYC
Creative Strategy & Branding
I've developed luxury content/copy for global fashion and beauty brands in editorial, advertising, and retail environments. My experience allows me to work cross-platform/-channel/-medium with ease. I see projects from inception to completion, whether it's ecomm development, rebranding, product development, big-idea campaigns or the smallest branded element–hangtags and packaging. Attention to detail, maintaining the brand voice and–most challenging in the digital age–always the luxury experience.
Crafting copy for luxury beauty requires the requisite ask for on-brand, strategic and compelling content, however, it must also capture the essence of the luxury experience: the inherent elements of heritage, craftsmanship, the uniqueness and quality of the product.
Full-time freelance. Developed marketing concepts for global product launches and restages; created content for digital, including: site updates, social media posts; advertising, print and display copy for U.S. and global
River Clark Home
Create digital and social assets that present a united branded presence while showcasing the distinctly unique sensibilities and brand values of each of Mr. Clark’s astounding scope of work as a fashion photographer, video director, architect, luxury jewelry, sculptor (his works is in the Guggenheim) and philanthropic endeavors in Africa
Rebranded skincare ads and packaging. Worked with outside agency, August, to develop StriVectin Hair care launch. Created nomenclature, digital & print ad campaign as well as launch social and email
Badger Winters Agency/Worth
Wrote copy for seasonal look books for innovative brand that takes “the retail out of shopping” allowing women to create a curated luxury wardrobe at home with a personal stylist
Worked on branding, pitches, nomenclature with top NYC boutique agency on ultra-luxe hospitality, tourism, retail, and spirits brands One & Only Resorts/Chandon/Bal Harbour
My professional experience includes editorial, retail, and agency work. I'm equally adept in developing print, digital, and social content as I am working on creative strategy and brand voice development. I've carved my niche in the fashion and beauty categories, but welcome the challenge of working outside my comfort zone.